The design brief was to create a digital platform for AVI Trace, allowing users to trace the journey of plastic waste from collection to packaging. It needed to ensure transparency, regulatory compliance, and consumer safety while also educating consumers about environmental impact through on-pack QR codes, encouraging loyalty to sustainable brands.
(CHALLENGES)
Data Integration: Integrating data from various stages of plastic waste processing posed a challenge due to the complexity and diversity of sources.
User Interface Complexity: Designing a user-friendly interface for both consumers and businesses to navigate the traceability platform while displaying comprehensive information was challenging.
Visual Consistency: Maintaining visual consistency across the platform's interface, despite the diverse nature of the data and information presented, required careful attention to design principles.
(VISION)
My vision for AVI Trace was to craft a user-friendly platform that allows people to easily follow the entire lifecycle of plastic waste, fostering environmental awareness. The goal was to provide clear insights into the origin and processing of plastics, encouraging sustainable choices and contributing to a circular economy.
(APPROACH)
Approaching the AVI Trace platform, I aimed for simplicity and accessibility. I focused on designing an intuitive interface that catered to diverse user needs. Through close collaboration, my goal was to create a platform that not only tracked plastic waste effectively but also educated users on environmental impact, inspiring them to embrace sustainable behaviors.
(RESULTS)
The outcome of developing the AVI Trace platform was impactful. It empowered users to easily track the journey of plastic waste, from collection to processing. By promoting transparency and sustainability, the platform raised awareness and encouraged responsible waste management practices, fostering trust and loyalty among consumers and businesses alike.
